Book Nook and Co-Working Space Brand Guide

Throughout the whole spring in Digital Advertising class, students worked with one made up brand. The whole purpose of working with the same brand helped students continuously evaluate their brand and how to help the it grow and expand to a strong business. The brand guide was the first step to presenting the look and feel of the brand to convey their main message and appeal to their target market. Since my business was a book store, I wanted to use relaxing chill colors like greens and blues while also showing enthusiasm and energy as well as a couple of different typefaces to stand out from the typical bookstore crowd.